Sign up
Log in

Remote - US

Growth

Senior Lifecycle Marketing Lead

Back to open roles

Remote - US

Growth

HOVER uses patented technology making it possible for anyone with a smartphone camera to create an interactive 3D model, complete with detailed measurements and powerful design features. The data produced is extremely valuable as it generates a single source of truth for the physical world allowing for more veracity throughout the home improvement and insurance processes. We’ve found an incredibly strong product-market fit across exterior home improvement, insurance, and financial services. What's the secret sauce? Cutting edge technology, an exceptional culture, and a commitment to our values (Think. Do. Serve.). 

With our team of investors, including Google Ventures and Menlo Ventures, HOVER is committed to continuing our success and facilitating growth. We believe there is strength in diversity so we hire skilled and passionate people from a wide variety of backgrounds.

 

Please submit resume in PDF Format

Why HOVER wants you:

HOVER is looking for a Lifecycle Marketing Lead to own and optimize our end-to-end customer communications: all the way from acquisition through engagement and retention. Reporting to the Director of Growth Marketing, this role will work closely with Product Marketing, Brand, Partnerships, Product and Sales teams to maximize HOVER’s growth engines. Your background includes (growth) marketing and data driven experimentation in high velocity, early stage environments that leaves you hungry for a role that gives you both the latitude to pave your own path and opportunity to drive an outsized impact within the company. 

You will lead the efforts to convert insights and ideas into actions, with a holistic and creative approach to the customer experience. With a data-driven approach, you will not only be motivated by engaging our existing customer base with exceptional messaging, you are also obsessed with growing and maximizing the audience you can reach through a robust MQL program. This role will be at the center of customer engagement and retention and play a pivotal role in the business by making recommendations on ideal customer segmentation, lifecycle marketing, insights and behavior analysis. You will be responsible for creating immersive, personalized, long-term customer relationships via communication channels, including email, push, in-app messaging and SMS, with the ultimate goal of delivering a consistent and 1-1 message across all touchpoints.

As a Lifecycle Marketing Lead, you will be joining the Growth Marketing team that conceives of, creates, and executes on the company’s largest growth initiatives. We are looking for someone who has a strong sense of ownership and is excited by the idea of acting both operationally (to tactically get-things-done each week) and strategically (to scale our business in the right ways entering 2023).

Responsibilities will include:

  • Own the customer engagement and retention strategy to meet our customer’s needs
  • Day-to-day hands-on execution of lifecycle marketing programs supporting HOVER’s diverse product portfolio
  • Own the strategy and execution of email campaigns and automated email programs to create engaging, personalized consumer journeys
  • Own and grow database growth over time by standing up an MQL program
  • Deeply understand our existing users, their behaviors and needs
  • Own audience definition, segmentation, product positioning and messaging
  • Design and implement ambitious A/B and multivariate tests across lifecycle channels
  • Collaborate cross-functionally with designers and copywriters to lead the development of assets
  • Own the strategy, planning, and roadmap for our owned channels, including email, push, in-app messaging and SMS
  • Determine the necessary tools, operations and measurement required to efficiently run and scale owned channels
  • Own the analysis and reporting of all lifecycle channels and forecast performance to help set and pace toward team revenue goals

Your background includes:  

  • 7+ years of Growth or Growth Marketing experience 
  • Experienced in lifecycle marketing with a successful track record in improving customer activation, engagement, and retention through digital means.
  • Proficient in copywriting key messages for customer engagement campaigns - particularly when it comes to action oriented motions to drive utilization
  • Significant experience working with marketing automation software (Braze, Marketo, Hubspot), CRM, and analytics tools (Tableau)
  • Experience operating in an 80/20 mindset and deliberately prioritizing your time when there are competing exciting and impactful projects to work on
  • Strong ability to organize and communicate large, complex initiatives and parallel work streams that involve many cross-functional stakeholders
  • Resourceful, hard working, and solutions oriented mindset -- you work to solve your own problems before asking for help 
  • Data and results driven -- you like to beat the odds and blow past goals 

Nice-to-haves:

  • Coding languages - SQL, HTML
  • Familiarity with design programs like Figma and Adobe Photoshop

Benefits

  • Compensation - Competitive salary and meaningful equity in a fast-growing company
  • Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
  • Paid Time Off - Unlimited and flexible vacation policy 
  • Paid Family Leave- We support work/life balance and offer generous paid parental and new child bonding leave 
  • Mandatory Self-Care Days - A day set aside each month to allow employees to recharge 
  • Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance 
  • Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

PRIVACY NOTICE FOR CALIFORNIA JOB APPLICANTS [link]

By submitting your application, you are agreeing to HOVER's use and processing of your data as described in the notice linked above.

#LI-JN1 AND #LI-Remote

Benefits

Compensation

Competitive salary and meaningful equity in a fast-growing company


Healthcare

Comprehensive medical, dental, and vision coverage for you and dependents


Paid Time Off

Unlimited PTO for exempt employees and PTO accrued at 3 weeks per year for non-exempt employees


Paid Family Leave

We support work/life balance and offer generous paid parental and new child bonding leave


Mandatory Self-Care Days

A day set aside each month to allow employees to recharge


Remote Wellbeing Resources

We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance


Learning

We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications



Apply for: Senior Lifecycle Marketing Lead

Remote - US

Growth

Are you authorized to work in the country in which this job is offered? *

Will you now or in the future require HOVER’s sponsorship to continue or extend your current work authorization status? *

If you answered yes to the above question, what is your current immigration status, and when does your current status/work authorization expire?

What is your desired working location?*

U.S. Equal Employment Opportunity Information (Completion is voluntary)

Individuals seeking employment at HOVER are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic(s) protected by applicable law. HOVER requests information on the race/ethnicity, gender, and veteran status of our applicants for monitoring equal employment opportunity and as part of the Company’s commitment to a diverse and inclusive workplace.  Completing this survey is voluntary. All responses are kept private and will not affect your candidacy for employment.

Completing this survey is voluntary. All responses are kept private and will not affect your candidacy for employment.

Race & Ethnicity Definitions

Select your state

Male
Female
Self-Describe
Decline to Self Identify

Select your state

American Indian or Alaskan Native
Asian
Black or African American
White
Native Hawaiian or Other Pacific Islander
Two or more races
Self-Describe
Decline to Self Identify
+1 (844) 754–6837support@hover.to

For Professionals

Exterior contractorsInsuranceRestorationArchitectsTips and tricks

Product

PricingHOVER ReportsSales solutionsProduction toolsIntegrations

© 2022 HOVER Inc.

Privacy

Cookie Settings

Terms of useTwitterFacebookLinkedin

For Professionals


Product


Privacy

Cookie Settings

Terms of useTwitterFacebookLinkedin