Consumer expectations have changed, and companies that don’t respond risk falling behind.

We now live in a visual economy – where consumers expect to see a product or service before they buy it. But standard photos, sample boards and product videos no longer cut it. They want to be a part of the design process now, swapping out product, colors and features. They want to see what the finished product will look like, on themselves or in their homes. And they want to see it now.

They want real-time design.

Technology changes everything

Industries like e-commerce, retail, and automotive have been at the forefront of real-time design, leveraging visualization technologies to increase customer engagement and sell more. 

Consider brands like Nike, Tesla, and BMW that allow shoppers to visualize and customize their products, choosing colors, materials and features in real-time.

[sources: nike.com and bmwusa.com]

Warby Parker and Gucci even use 3D models for virtual try-ons and custom product previews so customers can see exactly what their products will look like on themselves. IKEA and Wayfair offer augmented reality to preview 3D-rendered furniture in customer homes. 

[source: warbyparker.com]

Whether it’s a car or a couch, consumers use real-time design to see and select the products they want. In the process, companies achieve higher sales, less returns and greater customer satisfaction. In fact, brands that add 3D content to product pages have seen conversion rates increase by up to 94%. They’re helping customers make more educated purchasing decisions, and ultimately reducing returns by 40%. 

Playing catch-up in construction

Consumer products aren’t the only ones cashing in on design visualization. Architects and construction pros tap tools like CAD-based 3D models and rendering software to plan and present designs. While these tools help homeowners see the potential of their home, they still fall short. They’re too expensive, complex and time consuming. They offer limited customer engagement and often require the pro to be a trained designer. 

Yet, the pros agree – design decisions drive project momentum. According to a recent Hover survey, while 88% of home construction and improvement pros agree that homeowners need to see what their project will look like before getting started, less than one third of projects ever receive a visualization. 

What’s missing? Design tools for pros and homeowners that are easy to use, accessible, and engaging that can deliver ideas in real time.

Get to “yes” faster with real-time design

Hover's Instant Design now offers pros the technology to satisfy homeowners’ visual expectations – and you don’t have to be a designer to use it. 

Thanks to advances in artificial intelligence and machine learning, Hover can leverage our industry-leading awareness of spatial property data to design home exteriors and interiors in seconds. With one simple photo, pros can inspire a customer with the products they already sell – whether it’s James Hardie 16” board and batten in Iron Grey, Pella’s 2’x2’ windows in black or GAF’s Timberline in Slate – shown on their actual home.

It’s a simple, interactive process that both you and your customers can use. Simply click, choose favorites, and click again. Together, you can filter unlimited inspiration down to final colors and materials in real-time – either at their kitchen table or ahead of the first appointment.

With Hover’s Instant Design, your homeowners can make quick, confident decisions, without buyer’s remorse. They know what they’re getting because they’ve seen it first. 

You’ve won their hearts, their trust, and the job.