Offering a tailored approach to exterior design is more than selecting quality materials—it’s about guiding homeowners confidently through pivotal choices that align with both their aesthetic and practical needs.
The story below illustrates how a collaborative design process, supported by visualization tools, can not only inspire homeowners but also streamline decision-making, build trust, and elevate the value of your services.
A personal project with big decisions
Candace, a Seattle-based homeowner embarked on her first journey into exterior design for a family home in Montana. Having previously focused on interiors, this project presented unique challenges, especially when her initial designs featured natural wood siding. Although visually stunning, maintaining wood siding in Montana's climate would have been costly and high-maintenance, leading her to reconsider.
Through exploration and a clear visual rendering provided by Hover, she ultimately selected Hardie® siding—a premium choice with long-term durability, fire resistance, and low maintenance. The clarity offered by Hover’s renderings gave her confidence, saving time and helping her land on a design that felt both beautiful and practical. The rendering was the bridge between concept and reality, allowing Candace to see the long-term potential of her investment.
“It was super important to me when we got the rendering to see horizontal vs vertical siding. We fell in love with it instantly and we knew we were going to get Hardie® siding products.
My kids are inheriting this house, this is special for us and we can’t wait for them to have a home like this.”
-Candace
How you can make the design process easier
- Inspiring confidence
Exterior decisions can feel big and permanent. Tools like Hover give clients the chance to see their home with different products and colors, helping them feel confident in their choice. When Candace saw her Montana home in a rendering, she knew Hardie® siding was right for its beautiful finish and minimal upkeep, especially compared to wood. By offering visualizations, contractors help clients feel excited rather than overwhelmed. - Reduce revisions by starting with visuals
With a visual rendering, clients can make decisions faster and with fewer changes later on. For this project, Candace initially spent time exploring options that weren’t practical for her budget or maintenance needs. But once she had a rendering, she could instantly see what worked best and saved time by finalizing her choice. - Help clients communicate their vision
Having a rendering to discuss between her family and her Montana-based builders made the process a lot smoother. Pros who use these tools can help clients communicate clearly with everyone involved, avoiding misunderstandings and getting the whole team on board with the final vision.
Using visualization as a selling point
Offering a visual-first approach can help you turn decision-making into an exciting, clear process for homeowners. When clients can see their home before a single board is installed, they feel confident in their choice, and you can complete projects more efficiently. By combining high-quality products with visualization, you’re not just building a home exterior—you’re building trust, excitement, and satisfaction.
Ready to simplify decision-making and turn your clients’ dream homes into reality?
