“I’ll know it when I see it.”
It’s a common sentiment among consumers, particularly when the price tag is high. Research confirms that consumers have more confidence and, ultimately, satisfaction with a purchase if they can see it first. Yet, despite the majority of home construction and improvement pros agreeing that homeowners need to see what their project will look like before getting started, less than a third of projects ever receive a visualization.
Show more, talk less
Renovating a home is both a practical and emotional decision. A recent survey from James Hardee™ found that most homeowners believe their exterior needs upgrading and are wanting to do it. And while most are satisfied with the end result of an exterior renovation, over a third of homeowners have buyer's remorse on finishes or materials. That’s 35% of homeowners who didn’t end up with exactly what they wanted.
How do you make sure your customer ends up with what they envision for their home – or better? Spend less time talking and more time showing.
For too long, home renovation pros have had to rely on the same strategies. You show up to a first meeting and ask the homeowner to describe what they’re looking for. You talk through the options, pull out sample boards and color chips, and sometimes take a walk around the home to propose ideas for different elevations and elements.
But without the right visualization tools, you are both left having to talk through your ideas. Inevitably, what they see as their dream home differs from what you hear, and vice versa. The homeowner is less confident that you know exactly what they want and less willing to spend more to achieve it.
Show it to sell it
To buy with confidence, without regret, most homeowners need to see it first. And that’s where Hover Instant Design can help.
Instant Design is simple to use, no design experience necessary. It’s an interactive experience that you and your homeowner can use together at the kitchen table, in real-time with the products you trust and sell. Just click and choose their favorites. Filter unlimited inspiration in minutes to arrive at the home they envisioned and the one you can deliver. It’s the quickest and easiest way to translate their ideas to “yes”.
As they say, a picture is worth a thousand words. Or a $43,000 job.
