Even the economists can’t agree whether 2026 will see more inflation or a further decline in consumer spending. So how do you prepare your business to thrive, despite the uncertainty? Focus on strategic affordability and balance cost with value.
According to the Homebuilder’s Guide to 2026, builders who are innovative and combine lifestyle-driven design with affordability can attract buyers and maintain margins. Offer attainable price points without stripping away too many of the amenities and finishes that today’s buyers expect. Think smart exterior features that offer aesthetics and value (i.e., lower bills, require fewer repairs). It’s about building smarter—not just cheaper—to achieve truly affordable home design.
Here are a few strategies you can use to secure new business:
Choose energy-efficient, durable products
Consumers are always looking to reduce expenses, especially when it comes to basic living expenses like their electric bill and home insurance. There’s no time like an exterior renovation to upgrade a home’s climate resilience and energy efficiency.
Swap in weather-tough exterior products
- Recommend low-maintenance wood-look cladding like fiber cement, engineered wood, and fire-resistant panel systems. They deliver the look that homeowners want with better durability than traditional wood or metal cladding.
- Suggest asphalt shingles with a Class 4 impact rating which resist impact damage from hail and debris.
- Metal roofing, while an investment, can last up to 50 years and offers unique weather advantages. It stands up in areas at risk for hurricanes or high winds, and can prevent snow buildup and ice damage in colder climates.
- Encourage homeowners to check with their insurance agent about the potential savings for homes built with hail and fire-resistant roofing and siding materials.
Choose energy-efficient materials
- Start with triple-pane or solid-core insulated windows and doors, which offer superior insulation and deliver the most significant energy savings.
- Recommend cool roofing materials for homes in warmer climates. By better reflecting sunlight and absorbing less heat, cool roofing materials can deliver meaningful energy savings.
- Add more insulation where it’s needed to keep heat from escaping and to maximize energy savings.
Build in renewable energy and storage
- Add on pre-wiring and structural reinforcement if you’re already bidding on a roof replacement or electrical upgrade. Building in solar power as an option while remodeling is a smart idea, even if the homeowner isn’t ready for a full solar array.
Recommend high-efficiency systems
- Replace older gas or electric units with high-efficiency heat pump systems (for HVAC and water heating).
Anticipate demographic shifts
As housing costs continue to challenge younger buyers and older adults seek to age in place, builders will need to design and build homes that reflect these varied needs.
Focus on adaptable exterior spaces and lot use
- Build in exterior features that age in place. Incorporate ramped or zero-step entries to seamlessly blend in with the home’s design and footprint.
- Use consistent exterior materials and rooflines when building or converting an Accessory Dwelling Unit (ADU). This keeps the ADU cohesive with the main home to maintain neighborhood aesthetics and property value, and appeals to multi-generational or rental needs.
Leverage inexpensive smart features
- Add automated, motion-activated lighting for extra security and pedestrian safety.
- Suggest smart locks and smart lighting for easy remote access and multiple users.
- Recommend wider-than-standard garage doors for greater accessibility. Non-slip garage floors also offer enhanced safety.
Leverage 3D modeling and visualization
With 3D modeling and visualization, you can move your customers towards a longer-lasting remodel and a higher value price tag, without the buyer’s remorse. You can set realistic client expectations, particularly when it comes to proposing materials that balance cost and design, and help avoid late-stage change orders that add cost.
With Hover Instant Design, you can:
- Compare standard finishes versus upgrades, so homeowners can actually see where dollars add the most value.
- Preview proposed design and finish selections so your customers can see what the proposed materials will look like on their own home.
- Clearly define the scope of the renovation. Nearly two-thirds of contractors who leverage design report higher customer satisfaction, according to Hover’s recent Design Report.
The challenges of the 2026 housing market—from economic uncertainty to changing buyer demographics—present a unique opportunity for construction professionals who are ready to innovate. The future of construction is built on adaptability and forward-thinking solutions.
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